Overview:
- The Advertising Specialist focuses on analyzing customer insights, crafting stories/campaigns, and developing guidelines to promote our company across various media/channels.
Job Description:
- Gather feedback from sales and analyze how to reach out to customers
- Aid in crafting our differentiation story
- Create detailed briefs for the design team about marketing and advertising campaigns
- Conduct competitive research to identify our strengths and weaknesses
- Assess the performance of our advertising campaigns and events
- Analyze market trends and identify new opportunities and challenges
Qualifications
- Open to applicants with previous roles like Segment Producer, Multimedia Producer, Creative Director, Brand Strategist, Advertising Strategist, Content Marketing, and similar backgrounds.
- Experience with advertising and branding management.
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Mandarin-speaking is an advantage.